Branded templates for Professional Photographers

BRANDING / TEMPLATE DESIGN

2019

Team:

Juli Unger, Creative Direction

Hannah Amundson, Design

Background

Design Aglow is an e-commerce store that sells digital business solutions, a unique collection of products and educational materials, aimed to serve as a comprehensive resource for professional photographers to help sustain their business. In years past they have sold a variety of marketing and design templates, but they never had a fully branded suite of marketing and design materials to choose from. Design Aglow decided to create four different brands for photographers, with a bunch of branded templates to choose from within each brand.

Challenge

Keeping a large quantity of work consistent and cohesive. We came up with 38 different templates for each theme (152 total including all four brands) for a full branded, professional photography business. This included business cards, price menus, holiday cards, etc.

Templates were also made to be easy to use and not require buying addition software for photographers (who mainly relied on Photoshop), so each digital template was built completely through Photoshop.

Process

Communication, collaboration and critique. Before I started designing the templates, I made mood boards, sketched wireframes, researched typefaces, made text arrangement samples and samples of logo placement. Every day I communicated with Juli Unger and asked for her to look over my work whenever I made significant progress or had any questions involving moving forward with the design templates. We met regularly to discuss the branded themes, and presented to Lena whenever we finished a brand theme. When I was finished with all of the materials for one of the brand themes, I printed all the materials out, laid them on the floor and checked for errors in consistencies, cohesiveness and layout.

Solution

I designed four unique Brand Style Theme template collections . Four themes were developed to highlight a photographer’s style and personality. Every template in the design theme collection provides multiple design variations and graphics along with customizable branding elements; sets of logos, typography layouts, and color schemes. Digital/print products and social media assets were created in conjunction with each theme. A Brand Style Quiz could also be used to help match people to a brand.

COLLATERAL

Digital templates and products were designed for each brand theme. This included Welcome Packets (to be given to a client after booking a session), Sales Tools (Price Menus and Product Guides), Stationary, LookBooks, Contracts and Forms, Holiday Cards and more. Digital files were bought at Design Aglow’s storefront and could be printed anywhere; bleeds and printing specs were included in each file. We also partnered with Go Live HQ, a company that designs Squarespace Templates, to create website templates for the four brand personalities.